We are thrilled to announce an exceptional opportunity to be the first product marketing professional on our dynamic and entrepreneurial tech startup team. If you have a passion for technology, a strategic mindset, a knack for effectively positioning and promoting products, and thrive under pressure, we would love to hear from you!

About Us

Founded in 2019, Leafi Home is a rapidly growing tech startup that is on a mission to give millions effortless control over sunlight for any indoor space. We have developed a beautiful and patent pending smart controller for any window blinds. Leafi is an investor-backed venture in the entrepreneurship@UBC incubator with a strong vision for the future and a wide support network of mentors and advisors. Our team consists of highly motivated and talented individuals who are dedicated to driving innovation, pushing boundaries, and building a brand from scratch.

Position: Product Marketing Professional

As our first marketing specialist, you will play a pivotal role in shaping our product strategy, creating compelling messaging, and driving the growth of our business. You will collaborate closely with our founders, advisors, and cross-functional teams in an entrepreneurial environment to develop and execute comprehensive product marketing strategies.

Responsibilities:

Take ownership of go-to-market strategies for new products, ensuring successful launches and maximizing market penetration in an ever-evolving landscape.
Conduct market research to understand customer needs, market trends, and competitive landscape, and translate insights into impactful product positioning and messaging that sets us apart from the competition.
Collaborate with the founders to define target customer segments, personas, and value propositions, and create compelling messaging.
Create persuasive marketing content, including website copy, blog posts, social media content, and email campaigns, to engage and convert customers.
Leverage digital marketing channels, such as SEO, SEM, social media, and email marketing, to drive website traffic and generate leads.
Apply your digital design skills to create visually appealing and compelling marketing assets that resonate with our target audience and reflect our brand's unique identity.
Oversee website design and optimization, employing an entrepreneurial mindset to enhance user experience and maximize conversion rates, while staying agile and adaptable to market changes.
Set up and manage marketing operation software tools to streamline campaigns, automate processes, and measure performance.
Measure and analyze the effectiveness of product marketing efforts, track key performance indicators (KPIs), and use an entrepreneurial mindset to iterate and optimize strategies for growth.
Manage influencer relationships, identify partnership opportunities, and execute co-marketing initiatives to expand brand reach and drive customer acquisition.
Stay at the forefront of industry trends, competitive offerings, and customer insights, actively seeking entrepreneurial opportunities for differentiation and continuous brand building.
Thrive under pressure, keeping a can-do attitude and demonstrating resilience and adaptability in a fast-paced startup environment.

Requirements:

Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).
2-3 years of work experience after school in product marketing roles, preferably within the technology industry or entrepreneurial environments.
Strong understanding of product marketing principles and best practices, with a proven track record of entrepreneurial thinking and execution.
Experience in digital direct-to-consumer (D2C) marketing, driving customer acquisition and retention through online channels with a growth mindset.
Proficiency in digital design skills to create visually appealing and compelling marketing assets that embody our brand's entrepreneurial spirit.
Website design experience with a focus on enhancing user experience, optimizing conversion rates, and adapting to dynamic market needs.
Proven ability to set up and manage marketing operation software tools.

Why we’re great to work with

Free Leafi automation solutions for your home
Work with a close-knit and high-performing startup team
Your contribution will directly impact the daily life of our customers.
The opportunity to work on cutting-edge technologies to define the future of homes.

Leafi Home

New Jobs

Founding Marketing Specialist